Nearly 20 years ago, we did something we’d never done before: we launched our first mutual fund, the FundX Upgrader Fund (FUNDX).
For years, investors had asked us for a way to bridge the gap between our high-minimum wealth management services and our do-it-yourself fund newsletter, and the FundX Upgrader Funds were our answer.
Our flagship fund, FUNDX, was unlike just about any other fund out there. It was modeled on one of our popular client portfolios, and it was managed using the NoLoad FundX Upgrading approach.
FUNDX gave investors the ability to own a full portfolio of funds in one fund purchase. They didn’t have to spend so much time researching funds to own, worrying about trading fees, or keeping up with changing markets. We did it for them.
Would people invest in FUNDX? Were we crazy to create our own mutual fund?
Investors flocked to FUNDX when it opened in November 2001. Wealth management clients opened FUNDX accounts for their grandchildren. Newsletter subscribers often liked our active investment approach, but they didn’t have the time to do it themselves, so they invested in FUNDX.
FUNDX also appealed to newer investors who weren’t sure which funds and ETFs to own now or what to do when markets inevitably changed.
How FUNDX has grown
Over the last two decades, FUNDX has grown tremendously. It started out with just $25,000 in assets, and today it has more than $235 million, thanks to the hundreds of investors who have used it to simplify their investing, adapt to changing markets, and work toward their investment goals.
The FundX fund family has now grown to five mutual funds, including a fixed income fund, a sustainable fund, and a balanced fund, to help people use the funds to meet a wide range of investment goals.